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          | In surveying the vast array 
            of options, organizations may have to select
 an I.T. Service Provider, many
 choices exist.
 Most I.T. companies serve multiple markets, 
            and often will take any customer they can find regardless of that 
            clients line of business. While some may argue that these companies 
            have expertise within technology and that is sufficient to provide 
            I.T. related services, the ability to translate that technical knowledge 
            into value for individual clients is significantly diminished without 
            an understanding of a clients market and industry. ARCANUM recognizes 
            this reality and positions itself to serve specific, targeted vertical 
            markets. We work to learn the business model and industry specifics 
            of our clients in order to deliver technology enabled solutions that 
            create true value.
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